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Final Paper and Presentation Topic: Please use the attached file for work done thus far
company selected : Adidas, and target one of its strategic or marketing initiatives for 2019 through 2022. Based on the chosen initiative, prepare a proposal for developing a new or expanding on an existing marketing strategy. Identify the challenges the company faces. Using your learning from the course, along with your creativity and problem-solving skills, recommend a course of action to address these issues.
Your paper/presentation can either aim to develop an entire marketing strategy or to focus on a specific element in the marketing mix (such as pricing, communication, or distribution) that may be of particular importance to company managers. The managerial strategy should have an appropriate scope such that your group can craft a meaningful, actionable recommendation.