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Please read the information below on Taza Chocolate and answer the questions tha

Please read the information below on Taza Chocolate and answer the questions that follow. Please incorporate learning from the book in your answers. Taza Chocolate
Taza Chocolate, a small Massachusetts-based manufacturer of stoneground organic chocolate made in the classic Mexican tradition, sells most of its products to retailers, wholesalers, and distributors throughout the United States. Individual customers around the world can also buy Taza chocolate bars, baking squares, chocolate-covered nuts, and other specialty items directly from Taza at the company’s website. If they live in Somerville, Massachusetts, they might even find a Taza employee riding a “chococycle,” selling products and distributing samples at an upscale food truck festival or open market on a weekend.
With a staff of about 20 people, Taza sources all of its ingredients directly from certified organic growers with whom the company cultivates a personal relationship. “Because our process here at the factory is so minimal,” says the company’s director of sales, “it’s really important that we get a very high-quality ingredient. … The cocoa beans are the most important. … When we source those, we pay a premium above even fair trade prices. We call it direct trade. To make sure that we’re getting the absolute cream of the crop, we have a direct face-to-face human relationship between us and the actual farmer that’s producing those beans.”
The company believes that dealing directly with its suppliers is the best business model for Taza as a small firm not only because it allows the company to meet its social responsibility goals but also because it ensures quality, which commands a premium price. “We’re a premium brand,” says the director of sales, “and because of the way we do what we do, we have to charge more than your average chocolate bar. … There’s usually a 40 to 50 percent markup between wholesale sales and the price … on the retail store shelf. So, say we sell a chocolate bar for $4.50 … then the wholesale price is going to be somewhere around $2.70 for that unit. … The distributor price [is] even lower, maybe around $2.” Distributors buy in the largest quantities, which for Taza means a pallet load as opposed to a case that a wholesaler would buy. “But wholesale will always be our bread and butter, where we really move the volume and we have good margins. … It’s been challenging for us to work with distributors. They’re always squeezing you on price, or trying to give you charge backs, or run promotions or do sales … whereas the average wholesale customer is, in our industry at least, … much more used to accepting what we give them in terms of promotions or pricing.”
Taza does almost no advertising, relying instead on Facebook, Twitter, a company blog, e-mail, and events that create buzz like chocolate salons, food shows, in-store tastings, and especially frequent sampling in upscale and organic food stores in big metropolitan areas. The company tries to cultivate the same sort of personal relationships with members of its distribution channel as it does with its cocoa farmers. “When we send a shipment of chocolate,” says the sales director, “sometimes we’ll put in a little extra for the people who work there. That always helps because you’re building that kind of human relationship.”
A privately owned firm, Taza has just begun shipping its chocolate products internationally to Canada and a handful of European companies. Its marketing channel definitely plays a role in delivering products that are fresh. Shipping perishable products to customers in the summer, for instance, can be a problem. But “having a distributor … that has a couple of thousand dollars of inventory in their refrigerated warehouse all the time changes that equation. It means the store can just order from that distributor, pay about the same price that they would pay if they ordered directly from us, [and] get the product probably the next day, with much lower shipping cost.
1. What distribution channels does Taza Chocolate use, and what do they contribute to the company’s overall marketing efforts?
2. Taza Chocolate prices its products differently based on the channel that is used for distributing them. Does this approach make good managerial sense? Explain your answer.
3. How does the concept of integrated marketing channels apply to Taza Chocolate’s product distribution system?
Each answer should be 150-250 words and is graded on six criteria:
Responsiveness – Is each question answered completely?
Quality – Is the response written clearly and in academic English?
Length – Is the response at least 150 words (but no more than 500 words) long?
Citations – Is the post free of plagiarism? Does the response properly use references in APA format when appropriate?
Evidence – Are ideas supported by outside sources or clear examples from your personal or professional experience? Are any sources you use reliable?
Timeliness – Is it submitted by the deadline?

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Marketing

A social media crisis is any social media activity that can hurt a company’s rep

A social media crisis is any social media activity that can hurt a company’s reputation or ability to conduct business.
Instructions
Find an example of a company or brand that has encountered a social media crisis.
In 500 words or less, or a video recording, provide the following:
What is the company?
What was the crisis? Include pictures if available
How was the crisis identified?
How did the company respond to the crisis?
How long did it take to respond to the crisis?
Was the response received well by the public? If not, how could the response be improved upon?
Could the crisis have been avoided? If so, how?
What steps can the company take to prevent a future crisis?

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Marketing

Evaluate the secondary data available from various sources. Data source evaluati

Evaluate the secondary data available from various sources. Data source evaluations should include:
secondary data source name and website/location of data/information
data collectors (e.g., publishers) and rationale for collecting the data/information
data collection period
description of the collection’s contents
explanation of the how the data collection may be used in the project
Please provide a minimum of 500 words for this assignment; evaluate at least 4 sources.

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Marketing

For your Unit 7 Complete assignment, write a narrative essay (minimum 1500 words

For your Unit 7 Complete assignment, write a narrative essay (minimum 1500 words) in which you address and discuss the questions and statements listed below. Use at least four scholarly sources and remember to demonstrate a thorough understanding of the READ and ATTEND sections in your essay. Cite your sources in APA format.
Using APA format and at least four APA formatted references and citations, please respond to the following questions:
Corporate social responsibility is a broad concept. Explain the dimensions of social responsibility. What actions should organizations take to maximize each dimension of social responsibility?
What is the relationship between social responsibility and organizational success and profitability? What evidence can you provide to support your position?
There are several potential ethical issues related to marketing strategies. Identify a recent ethical dilemma facing a marketing organization. Describe the ethical situation and the consequences for the organization, its customers, and its other stakeholders. How could the ethical dilemma be avoided?
Many organizations have a code of ethical conduct. Find an organization’s code of ethics and assess the code’s ability to enhance ethical decision-making within its organization. What revisions do you propose for the organization’s code of ethics?
Considering the many factors that may influence consumer brand preferences, how important is it for a brand to be recognized for social responsibility? How can we formulate the return on investment for CSR?
edit

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Marketing

****this week requires the second publish of my project.

publish 2 of your Marketing Plan is due this week. For assignment details and the grading rubric, please review the Course Project Overview in the Introduction & Resources Module, and contact your instructor if you have any questions.
**My chosen topic for this entire assignment involves baby and toddler products.**
****This week requires the second publish of my project. For ease of paper flow I’ve attached the first publish along with the Course Overview instructions. I am ONLY required to complete the second publish which involves:
publish 2
• Insights and Segmentation
• Product Strategy
Further details will be outlined in the attached Course Overview.****

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Marketing

Selected media should optimize advertising distribution across key channels to drive campaign results.

Please view Module Two Guidelines and Rubric for more details.
For this milestone, you will develop a media plan for the digital campaign overview (attached) for the client described in the Client Packet.
Prompt:
You will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns.
You have been asked to develop a digital strategy for an existing (fictional) client who wants to develop a forward-thinking digital campaign that leverages key learnings from past campaigns.
In this milestone, you will develop a media plan that optimizes advertising distribution across key channels based on the client’s goals and resources. You will complete the media planning worksheet and provide the rationale for the choices outlined in the worksheet. Lastly, you will summarize the targeting specifications for each channel based on the campaign goals as well as the channel itself.
In addition to the Client Packet, you will find supporting resources, information, and templates in the Campaign Toolkit.
Specifically, the following critical elements must be addressed:
a. Worksheet: Complete the Media Plan Template, a worksheet you should use to identify key components of the media plan, such as channels, flight, and content type. Selected media should optimize advertising distribution across key channels to drive campaign results.
b. Rationale: Provide a clear, accurate rationale for the media options outlined in the media planning worksheet.
c. Targeting Specifications: Define appropriate targeting parameters for each channel and explain the rationale for selecting the identified targets.
Guidelines for Submission: For this milestone, you will submit the media planning worksheet, along with a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Any sources must be cited according to APA style.

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Marketing

Based on your analysis of the market, briefly summarize (1500 word maximum) the major problems and opportunities requiring attention in silver’s marketing mix, and related marketing issues

Your market analysis should include analysis of the market (size, structure, etc..), competitor intelligence (markets, positioning, strategies, etc..) channels of distribution, pricing, products, etc… that Silver must understand in your selected market(s).
Your market analysis should be based on reliable sources of information, such as corporate annual reports, trade association data, internal corporate reports, etc..
Based on your analysis of the market, briefly summarize (1500 word maximum) the major problems and opportunities requiring attention in Silver’s marketing mix, and related marketing issues
Market Analasys has to be done for the Country of Jamaica. Anything a new airline entering the market would need to make a decesion. The Airline is Silver Airways.

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Marketing

Be sure to read appendix a in the text and use the marketing plan outline (links to an external site.)

you will submit a substantial publish to your instructor for grading and feedback. Be sure to read Appendix A in the text and use the Marketing Plan Outline (Links to an external site.) from the Files folder in Canvas. It is recommended that you start working on your publish in Week 2 after your instructor has approved your topic. Complete as much as you are able in order to get an initial publish (approximately 75% of the final paper).

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Marketing

After watching below videos’ and reading the uploaded material, answer the questions.

after watching below videos’ and reading the uploaded material, answer the questions.

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Marketing

You only have to do the first three factors of pestle which are political force, economic force, and social/cultural force.

As in the individual assignment you completed, you will use the PESTLE factors to examine the marketing environment. For each factor, be sure to provide specific information relevant to the SBU that you have chosen. You are required to use at least one quality source for every factor, but you can expect to use more than one in some cases. Any factor discussion devoid of a quality source will receive no credit.
Remember to focus on information as specific and as relevant to your SBU as possible. Avoid vague or very broad generalizations that may not be as important.
You only have to do the first three factors of PESTLE which are Political force, economic force, and social/cultural force. The other three are not needed. Also the subject of the topic and analysis is Google Play Store.*********Please make sure to include the sources for each of three forces