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Marketing and PR

relates to SL-221006133113 Using your organization in your strategic plan( my st

relates to SL-221006133113
Using your organization in your strategic plan( my strategic PowerPoint plan on Walmart is attached), you now are tasked with creating a marketing plan. This will be a 15-minute PowerPoint
1. Select ONE of your strategic goals in your Strategic Plan and give us a little background context to refresh our memories.
2. Identify the 4 P’s of your goal.
3. Define and profile your target market segment(s).
4. Define and determine what you need for marketing resources – people, money, technology, etc.
5. Develop your message.
6. Specify your media plan – internal, external.
7. Show a basic implementation timeline of your marketing campaign.
8. Show what success looks like and tell us how you will evaluate your campaign using future metrics.
Please use APA formatting

Categories
Marketing and PR

Watch the video in the LEARN section of this week’s discussion. Social media str

Watch the video in the LEARN section of this week’s discussion. Social media strategies can be a vital part of a marketer’s promotional plan. This week you will write a 500-word blog for the hypothetical business that you created for this course. The content will build on the message, only with more detail to engage your target audience.
First, to increase the “searchability” of your business, you will need to incorporate keywords into your blog. A keyword is a word(s) that your consumer will use to search for a business. Choose 5 specific keywords that are relevant to your business. More specific and targeted keywords will help your consumer find you faster and more efficiently. Tell us what these 5 keywords are.
Second, choose a topic that is relevant to your target audience that is engaging but NOT SELLING. What do they need to know? What do they want to know? How can your blog provide value to your target customer?
Third, start writing. Incorporate all 5 of your keywords in your blog. Incorporate other quality information in your blog, remember to give credit to the original author, and include a link in your blog. Show your thought leadership here to tell your customers something they may not already know. Remember that you are not selling. You are having a conversation that should be interesting enough to encourage your target customer to learn more about your hypothetical business.
Read and respond to at least one (1) of your classmate’s posts.

Categories
Marketing and PR

related to AN-221102025645 and AN-221017123002 Part C: Developing the Marketing

related to AN-221102025645 and AN-221017123002
Part C: Developing the Marketing Mix
Overview
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies and integrated marketing communications plan.
Note: You should make all assumptions needed for the completion of this assignment.
Instructions
Create the third part of your marketing plan in 6–8 pages using the Part C Marketing Plan Template [DOCX] (https://blackboard.strayer.edu/bbcswebdav/institution/MKT/MKT500/220700/Course_Files/cf_MKT500_part_c_marketing_plan_template.docx):
Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan.
Develop the company’s pricing strategy including a rationale for the approach chosen.
Develop the company’s distribution strategy, including a rationale for the approach chosen.
Develop the promotional mix (message, media, advertising, public relations, sales promotion, personal selling) appropriate for the target market.
Develop the online and direct marketing plan most relevant for the product or service and target market.
Develop a social-responsibility or cause-related marketing plan most relevant for the product or service and target market.
Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
Resources
Part C Marketing Plan Template [DOCX] (https://blackboard.strayer.edu/bbcswebdav/institution/MKT/MKT500/220700/Course_Files/cf_MKT500_part_c_marketing_plan_template.docx).
The specific course learning outcomes associated with this assignment are:
Develop marketing strategies and plans related to a given product or service and target market.
View Dr. Amans’ Assignment 3 Infographic [pdf] (https://blackboard.strayer.edu/bbcswebdav/pid-41546524-dt-content-rid-247004807_1/xid-247004807_1) and the help videos below for assistance with this assignment.

Categories
Marketing and PR

related to AN-221102025645 and AN-221017123002 Part C: Developing the Marketing

related to AN-221102025645 and AN-221017123002
Part C: Developing the Marketing Mix
Overview
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies and integrated marketing communications plan.
Note: You should make all assumptions needed for the completion of this assignment.
Instructions
Create the third part of your marketing plan in 6–8 pages using the Part C Marketing Plan Template [DOCX] (https://blackboard.strayer.edu/bbcswebdav/institution/MKT/MKT500/220700/Course_Files/cf_MKT500_part_c_marketing_plan_template.docx):
Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan.
Develop the company’s pricing strategy including a rationale for the approach chosen.
Develop the company’s distribution strategy, including a rationale for the approach chosen.
Develop the promotional mix (message, media, advertising, public relations, sales promotion, personal selling) appropriate for the target market.
Develop the online and direct marketing plan most relevant for the product or service and target market.
Develop a social-responsibility or cause-related marketing plan most relevant for the product or service and target market.
Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
Resources
Part C Marketing Plan Template [DOCX] (https://blackboard.strayer.edu/bbcswebdav/institution/MKT/MKT500/220700/Course_Files/cf_MKT500_part_c_marketing_plan_template.docx).
The specific course learning outcomes associated with this assignment are:
Develop marketing strategies and plans related to a given product or service and target market.
View Dr. Amans’ Assignment 3 Infographic [pdf] (https://blackboard.strayer.edu/bbcswebdav/pid-41546524-dt-content-rid-247004807_1/xid-247004807_1) and the help videos below for assistance with this assignment.

Categories
Marketing and PR

Watch the video in the LEARN section of this week’s discussion. Social media str

Watch the video in the LEARN section of this week’s discussion. Social media strategies can be a vital part of a marketer’s promotional plan. This week you will write a 500-word blog for the hypothetical business that you created for this course. The content will build on the message, only with more detail to engage your target audience.
First, to increase the “searchability” of your business, you will need to incorporate keywords into your blog. A keyword is a word(s) that your consumer will use to search for a business. Choose 5 specific keywords that are relevant to your business. More specific and targeted keywords will help your consumer find you faster and more efficiently. Tell us what these 5 keywords are.
Second, choose a topic that is relevant to your target audience that is engaging but NOT SELLING. What do they need to know? What do they want to know? How can your blog provide value to your target customer?
Third, start writing. Incorporate all 5 of your keywords in your blog. Incorporate other quality information in your blog, remember to give credit to the original author, and include a link in your blog. Show your thought leadership here to tell your customers something they may not already know. Remember that you are not selling. You are having a conversation that should be interesting enough to encourage your target customer to learn more about your hypothetical business.
Read and respond to at least one (1) of your classmate’s posts.

Categories
Marketing and PR

You will conduct research on a selected an approved topic, and present the findi

You will conduct research on a selected an approved topic, and present the findings of your research in a written presentation. In selecting a topic, the more specific you can be the better. For example, if your topic was changes in marketing strategy in the US auto industry, that is a great deal to discuss…..one could write a book. In this case so your paper will “go all over the place” from electric vehicles to luxury 4-wheel drive SUV’s to trucks, pricing, new products, new distribution strategies such as Carvana, promotion. If your topic was growth in electric vehicles, or electric trucks, or distribution strategies of electric vehicles, it would be much easier to manager.
To help you organize your thoughts, remember that a marketing strategy includes :
A TARGET MARKET and a
A MARKETNG MIX targeted to that market, which include
Product strategy
Promotion strategy
Place (distribution strategy)
Pricing strategy

And Changes in the environment which impact this strategy.
Here are some options for topics to help you organize your thinking.
(1) A Current Issue In Marketing
This research effort examines one issue in marketing. The issue can be social, economic, regulatory/political, competitive, technological, or competitive. A list of examples is provided.
Prices in the US drug industry.
The legalization of cannabis in Louisiana
The challenge of high prices in property insurance in the gulf south.

(2) Description Of Marketing Strategy/Activities Used In An Industry Or Market, And Trends In The Use Of The Strategy.
You can look through either of our text books and see dozens of marketing strategies to
talk about. There are many.
Example: The growth a private rental lodging in travel (Air BnB)
The use of direct mail in promotion…..it keeps hanging on.
Will the food delivery industry hand on after the pandemic…..
The Impact of Name Image and Likeness on College Athletics
(3) Description Of A U.S. Market Segment, The Changes In That Segment And How Those Changes Impact Marketing.
Examples: Millennials and the adoption of pets from shelters.
The demise of car ownership among young urban professionals

(4) Trends and Developments Of Marketing Strategy Used In An Industry Or Market
Examples: Growth of to farm to table distribution of food.
The future on online education services for higher education.

(5) Changes and developments in an institution used in marketing.
Examples: The demise of the mall and what is replacing.
The US Governments Challenge in increasing the adoption of
Health care treatments; Covid 19 Shots.
The growth of retails chains in rural American and its impact on the country store :: The fast growth of Dollar General
WRITTEN PRESENTATION REQUIREMENTS
Please use your best formal report writing ability, using any style your prefer for citation of references. Remember this is a research paper presenting findings…..its not about your opinion (not a essay). There are two basic parts to any research paper: One, doing the research, and two, presenting your findings. As with any research paper, the more references you have read the more research you have done. Interviews with industry managers make good sources. You may site sources using any method you prefer. Though a number of references is not specified, 3-5 would not reflect a thorough research effort for a term paper, 8-10 would show an appropriate effort, 12-15 would reflect an excellent effort.
With regard to the presentation, use sub-headings to aid with organization and the help guide the reader through the various points you cover. Please use 12 font Times New Roman, or a similar style. With regard to length, again a specific length by page is not specified, as the length depends somewhat on your topic and writing style. (3-4 pages would not reflect adequate work on a semester-long term project, however 15 pages is are not necessary).
No single outline will work for the variety of topics you have selected. Also, the particular information you are able to find will dictate the topics. The outline provided below is here as a guide. You are not required to include all the items on the list, and may bring in other topics.

Categories
Marketing and PR

You will conduct research on a selected an approved topic, and present the findi

You will conduct research on a selected an approved topic, and present the findings of your research in a written presentation. In selecting a topic, the more specific you can be the better. For example, if your topic was changes in marketing strategy in the US auto industry, that is a great deal to discuss…..one could write a book. In this case so your paper will “go all over the place” from electric vehicles to luxury 4-wheel drive SUV’s to trucks, pricing, new products, new distribution strategies such as Carvana, promotion. If your topic was growth in electric vehicles, or electric trucks, or distribution strategies of electric vehicles, it would be much easier to manager.
To help you organize your thoughts, remember that a marketing strategy includes :
A TARGET MARKET and a
A MARKETNG MIX targeted to that market, which include
Product strategy
Promotion strategy
Place (distribution strategy)
Pricing strategy

And Changes in the environment which impact this strategy.
Here are some options for topics to help you organize your thinking.
(1) A Current Issue In Marketing
This research effort examines one issue in marketing. The issue can be social, economic, regulatory/political, competitive, technological, or competitive. A list of examples is provided.
Prices in the US drug industry.
The legalization of cannabis in Louisiana
The challenge of high prices in property insurance in the gulf south.

(2) Description Of Marketing Strategy/Activities Used In An Industry Or Market, And Trends In The Use Of The Strategy.
You can look through either of our text books and see dozens of marketing strategies to
talk about. There are many.
Example: The growth a private rental lodging in travel (Air BnB)
The use of direct mail in promotion…..it keeps hanging on.
Will the food delivery industry hand on after the pandemic…..
The Impact of Name Image and Likeness on College Athletics
(3) Description Of A U.S. Market Segment, The Changes In That Segment And How Those Changes Impact Marketing.
Examples: Millennials and the adoption of pets from shelters.
The demise of car ownership among young urban professionals

(4) Trends and Developments Of Marketing Strategy Used In An Industry Or Market
Examples: Growth of to farm to table distribution of food.
The future on online education services for higher education.

(5) Changes and developments in an institution used in marketing.
Examples: The demise of the mall and what is replacing.
The US Governments Challenge in increasing the adoption of
Health care treatments; Covid 19 Shots.
The growth of retails chains in rural American and its impact on the country store :: The fast growth of Dollar General
WRITTEN PRESENTATION REQUIREMENTS
Please use your best formal report writing ability, using any style your prefer for citation of references. Remember this is a research paper presenting findings…..its not about your opinion (not a essay). There are two basic parts to any research paper: One, doing the research, and two, presenting your findings. As with any research paper, the more references you have read the more research you have done. Interviews with industry managers make good sources. You may site sources using any method you prefer. Though a number of references is not specified, 3-5 would not reflect a thorough research effort for a term paper, 8-10 would show an appropriate effort, 12-15 would reflect an excellent effort.
With regard to the presentation, use sub-headings to aid with organization and the help guide the reader through the various points you cover. Please use 12 font Times New Roman, or a similar style. With regard to length, again a specific length by page is not specified, as the length depends somewhat on your topic and writing style. (3-4 pages would not reflect adequate work on a semester-long term project, however 15 pages is are not necessary).
No single outline will work for the variety of topics you have selected. Also, the particular information you are able to find will dictate the topics. The outline provided below is here as a guide. You are not required to include all the items on the list, and may bring in other topics.

Categories
Marketing and PR

The impact of name image and likeness on college athletics

MRKT 673 RESEARCH PAPER GUIDELINES
100 Points Written/Due Wednesday May 11 (10 am)
You will conduct research on a selected an approved topic, and present the findings of your research in a written presentation. In selecting a topic, the more specific you can be the better. For example, if your topic was changes in marketing strategy in the US auto industry, that is a great deal to discuss…..one could write a book. In this case so your paper will “go all over the place” from electric vehicles to luxury 4-wheel drive SUV’s to trucks, pricing, new products, new distribution strategies such as Carvana, promotion. If your topic was growth in electric vehicles, or electric trucks, or distribution strategies of electric vehicles, it would be much easier to manager.
To help you organize your thoughts, remember that a marketing strategy includes :
A TARGET MARKET and a
A MARKETNG MIX targeted to that market, which include
Product strategy
Promotion strategy
Place (distribution strategy)
Pricing strategy

And Changes in the environment which impact this strategy.
Here are some options for topics to help you organize your thinking.
(1) A Current Issue In Marketing
This research effort examines one issue in marketing. The issue can be social, economic, regulatory/political, competitive, technological, or competitive. A list of examples is provided.
Prices in the US drug industry.
The legalization of cannabis in Louisiana
The challenge of high prices in property insurance in the gulf south.

(2) Description Of Marketing Strategy/Activities Used In An Industry Or Market, And Trends In The Use Of The Strategy.
You can look through either of our text books and see dozens of marketing strategies to
talk about. There are many.
Example: The growth a private rental lodging in travel (Air BnB)
The use of direct mail in promotion…..it keeps hanging on.
Will the food delivery industry hand on after the pandemic…..
The Impact of Name Image and Likeness on College Athletics
(3) Description Of A U.S. Market Segment, The Changes In That Segment And How Those Changes Impact Marketing.
Examples: Millennials and the adoption of pets from shelters.
The demise of car ownership among young urban professionals

(4) Trends and Developments Of Marketing Strategy Used In An Industry Or Market
Examples: Growth of to farm to table distribution of food.
The future on online education services for higher education.

(5) Changes and developments in an institution used in marketing.
Examples: The demise of the mall and what is replacing.
The US Governments Challenge in increasing the adoption of
Health care treatments; Covid 19 Shots.
The growth of retails chains in rural American and its impact on the country store :: The fast growth of Dollar General
WRITTEN PRESENTATION REQUIREMENTS
Please use your best formal report writing ability, using any style your prefer for citation of references. Remember this is a research paper presenting findings…..its not about your opinion (not a essay). There are two basic parts to any research paper: One, doing the research, and two, presenting your findings. As with any research paper, the more references you have read the more research you have done. Interviews with industry managers make good sources. You may site sources using any method you prefer. Though a number of references is not specified, 3-5 would not reflect a thorough research effort for a term paper, 8-10 would show an appropriate effort, 12-15 would reflect an excellent effort.
With regard to the presentation, use sub-headings to aid with organization and the help guide the reader through the various points you cover. Please use 12 font Times New Roman, or a similar style. With regard to length, again a specific length by page is not specified, as the length depends somewhat on your topic and writing style. (3-4 pages would not reflect adequate work on a semester-long term project, however 15 pages is are not necessary).
No single outline will work for the variety of topics you have selected. Also, the particular information you are able to find will dictate the topics. The outline provided below is here as a guide. You are not required to include all the items on the list, and may bring in other topics.

Categories
Marketing and PR

What do you notice and what is curious?

For your initial post, after reading the material this week and to further your understanding of the Product Life Cycle, identify a product in the introduction or growth stage of the product life cycle (PLC). Use Proctor & Gamble as a source for product ideas. Share a link to their page. Then, research some of the ways they’ve used social media to make customers aware of their product. What do you notice and what is curious?
Next, identify an example of a brand in the other stages of the PLC for example (maturity or decline). Then, research some of the ways they’ve used social media to make customers aware of their product. What do you notice and what is curious?
website to use
https://us.pg.com/brands/

Categories
Marketing and PR

What do you notice and what is curious?

For your initial post, after reading the material this week and to further your understanding of the Product Life Cycle, identify a product in the introduction or growth stage of the product life cycle (PLC). Use Proctor & Gamble as a source for product ideas. Share a link to their page. Then, research some of the ways they’ve used social media to make customers aware of their product. What do you notice and what is curious?
Next, identify an example of a brand in the other stages of the PLC for example (maturity or decline). Then, research some of the ways they’ve used social media to make customers aware of their product. What do you notice and what is curious?
website to use
https://us.pg.com/brands/